We conceptualized initiatory journey, crafting a narrative to anchor the brand identity and deriving the name directly from the story. The goal was to build a bridge connecting British consumers with traditional Mediterranean producers.
The overall aesthetic is sleek and spacious; featuring a dark layout anchored by a bold typographic lockup as the primary focal point, supported by a minimalist graphic element.
On the reverse side, the ingredients and additional product details are discreetly arranged.
