For this student project, we conceptualised the initiatory journey and created a story to support the branding and derived the name from the story.The aim was to create a bridge between the British consumers and the traditional mediterranean producers.
The look and feel is sleek with a spacious layout. Dark with a strong type lockup as a focal point supported by a minimalist graphic element.
On the flip side sits the ingredients and other informative elements discreetly.
