This campaign concept focuses on Eurostar; the international high-speed rail operator connecting Europe's iconic cities—which traditionally relies heavily on its Business Premier market. In the wake of Brexit and post-pandemic shifts, corporate travel demand remains uncertain, making relying solely on business travelers a risk.
Our strategy pivots standard class to the forefront as the spearhead of Eurostar’s relaunch under the slogan: "You're the star of the show."
The concept centers on custom-designing three sets of trains heading to Amsterdam, Marseille, and Avignon via Paris and Brussels—creating a dedicated travel experience tailored for like-minded passengers.
Operating two round trips a week per destination, the experience rebrands the bar coaches as onboard dance carriages featuring live DJs sponsored by Heineken. Designed as a seasonal activation, the campaign will run for two months every spring.
Music credit https://bensound.com
