This corporate brand identity project is a student exercise.
Our aim here were to reposition San diego new children's museum in the map of must go local activities for kids but also an older public.
The Museum has got facilities to entertain both public;we then took the direction of the family day out as a concept.
For the occasion we created a playful display typeface associated with simple graphic elements representing recreation and creativity.
We've come up with the name "Soo good" to support the concept.The colour palette is playful with a mix of sympathetic warm colours contrasted with a complementary dark blue.