Our aim with this corporate brand identity project was to reposition the New Children's Museum of San Diego on the map of must-visit local destinations; not just for kids, but for an older audience as well.
With facilities equipped to entertain both demographics, we anchored our strategy around the concept of the ultimate family day out
To complement the identity, we crafted a playful display typeface paired with minimalist graphic elements that evoke recreation and creativity.
We've come up with the name "Soo good" to support the concept.The colour palette is playful with a mix of sympathetic warm colours contrasted with a complementary dark blue.
